About Heidi OGorman

Author Archive | Heidi OGorman

Asking the Right Questions – Doing your Homework

Here’s a true story about how a team of consultants blew their big chance by asking the CEO the worst question possible.

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So Many Choices, So Little Time

Three tips on how to prioritize your Marketing/PR when you are balancing messages to multiple audiences of customers, prospects, investors, employees and others…

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Webinars: Wringing Out Every Ounce of Value

While there are advantages, as well as definite disadvantages, to disseminating your message through webinars, the critical thing to remember when weighing the pros and cons is that a webinar is only as valuable as the pre-event promotion and the post-event follow-up. In other words, while it’s critical to ensure that the content conveyed during […]

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Where Do We Start?

The Lollapalooza Effect: Before deciding where to invest in marketing; think about the audience and the venue.

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Want to Be A Better Marketer? Read More.

To become more persuasive, read more.

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Whoops – What McKinsey Forgot to Mention

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Middle of the Road or Top of the Hill?

The low end and the high end within market niches tended to do better than the big middle in the last recession – what can we learn from this?

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Silence Is Still (Often) Golden

If what you have to say isn’t relevant, don’t say it. This applies to PR as well as real-life!

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Coaching a “Newbie” in Media Relations

Properly prepping a consultant for a routine, non-controversial (we’ll address responding to risk-laden media calls in a later column!) media interview can make a huge, huge difference. What might otherwise be a ho-hum mention of your firm can be elevated to a powerful third party endorsement to leverage in selling your brand for years to […]

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Reining in the Cowboys: A Story About How to (Properly) Develop Products/Offerings/Services

Your Challenge: Mavericks in the Firm With Off-Strategy Ideas
The Solution: A Product/Offering/Serice Viability Screening Process

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