About Heidi OGorman

Author Archive | Heidi OGorman

Reining in the Cowboys: A Story About How to (Properly) Develop Products/Offerings/Services

By on January 22, 2009 in Strategy

Your Challenge: Mavericks in the Firm With Off-Strategy Ideas
The Solution: A Product/Offering/Serice Viability Screening Process

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Don’t Be An Order Taker

By on January 8, 2009 in Tales from the Front

One of the best pieces of advice we ever got

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So Many Associations, So Little Time

By on January 8, 2009 in Tactics

Associating with Associations? How do you determine which ones will give you the most return on your investment?

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A Checklist for Avoiding Common Proposal Pitfalls

By on January 8, 2009 in Tactics

As proposal deadlines loom, some of the most basic quality control issues are often neglected. Check out this checklist to help perfect your proposal.

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Five Rules to Get Your Client Newsletter Read

By on December 10, 2008 in Tactics

Newsletters – whether electronic or printed – are a great way to build your brand, showcase the best thinking from your firm, and regularly stay in touch with all of your contacts. Here are five golden rules regarding content to follow in order to keep your readers coming back to your newsletter:   Rule One: […]

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Branding Professional Services Firms

By on December 9, 2008 in Strategy

Branding professional services firms.
When marketing “brain power”, you need to redefine what branding means. Here are four ways to rethink the concept.

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