About Heidi OGorman

Author Archive | Heidi OGorman

Don’t Be An Order Taker

One of the best pieces of advice we ever got

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So Many Associations, So Little Time

Associating with Associations? How do you determine which ones will give you the most return on your investment?

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A Checklist for Avoiding Common Proposal Pitfalls

As proposal deadlines loom, some of the most basic quality control issues are often neglected. Check out this checklist to help perfect your proposal.

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Five Rules to Get Your Client Newsletter Read

Newsletters – whether electronic or printed – are a great way to build your brand, showcase the best thinking from your firm, and regularly stay in touch with all of your contacts. Here are five golden rules regarding content to follow in order to keep your readers coming back to your newsletter:   Rule One: […]

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Branding Professional Services Firms

Branding professional services firms.
When marketing “brain power”, you need to redefine what branding means. Here are four ways to rethink the concept.

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