Here’s a true story about how a team of consultants blew their big chance by asking the CEO the worst question possible.
Three tips on how to prioritize your Marketing/PR when you are balancing messages to multiple audiences of customers, prospects, investors, employees and others…
While there are advantages, as well as definite disadvantages, to disseminating your message through webinars, the critical thing to remember when weighing the pros and cons is that a webinar is only as valuable as the pre-event promotion and the post-event follow-up. In other words, while it’s critical to ensure that the content conveyed during […]
The Lollapalooza Effect: Before deciding where to invest in marketing; think about the audience and the venue.
To become more persuasive, read more.
The low end and the high end within market niches tended to do better than the big middle in the last recession – what can we learn from this?
If what you have to say isn’t relevant, don’t say it. This applies to PR as well as real-life!
Properly prepping a consultant for a routine, non-controversial (we’ll address responding to risk-laden media calls in a later column!) media interview can make a huge, huge difference. What might otherwise be a ho-hum mention of your firm can be elevated to a powerful third party endorsement to leverage in selling your brand for years to […]
Your Challenge: Mavericks in the Firm With Off-Strategy Ideas
The Solution: A Product/Offering/Serice Viability Screening Process