Marketers at growing businesses are typically focused simultaneously on tactical marketing programs to fuel revenue AND brand building. While these two types of activities shouldn’t be mutually exclusive, the reality is that brand-building is often shortchanged. Why? Building a brand takes time, resources, strong marketing leadership, support of the CEO and a big picture vision. […]
Archive | Strategy
RSS feed for this sectionExternal Surveys – Internal Considerations
The main internal questions to ask – and answer – of your organization before launching a customer satisfaction program
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New Advice on Driving Growth at Second Stage Companies
Only one out of nine start-ups make it to the next stage.
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So Many Choices, So Little Time
Three tips on how to prioritize your Marketing/PR when you are balancing messages to multiple audiences of customers, prospects, investors, employees and others…
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Where Do We Start?
The Lollapalooza Effect: Before deciding where to invest in marketing; think about the audience and the venue.
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Middle of the Road or Top of the Hill?
The low end and the high end within market niches tended to do better than the big middle in the last recession – what can we learn from this?
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Silence Is Still (Often) Golden
If what you have to say isn’t relevant, don’t say it. This applies to PR as well as real-life!
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Reining in the Cowboys: A Story About How to (Properly) Develop Products/Offerings/Services
Your Challenge: Mavericks in the Firm With Off-Strategy Ideas
The Solution: A Product/Offering/Serice Viability Screening Process
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Branding Professional Services Firms
Branding professional services firms.
When marketing “brain power”, you need to redefine what branding means. Here are four ways to rethink the concept.
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