Archive | Strategy

RSS feed for this section

Short Term Pressures Are Shortchanging Brand Building

Marketers at growing businesses are typically focused simultaneously on tactical marketing programs to fuel revenue AND brand building. While these two types of activities shouldn’t be mutually exclusive, the reality is that brand-building is often shortchanged. Why? Building a brand takes time, resources, strong marketing leadership, support of the CEO and a big picture vision. […]

Read full story Comments { 0 }

External Surveys – Internal Considerations

The main internal questions to ask – and answer – of your organization before launching a customer satisfaction program

Read full story Comments are closed

New Advice on Driving Growth at Second Stage Companies

Only one out of nine start-ups make it to the next stage.

Read full story Comments are closed

So Many Choices, So Little Time

Three tips on how to prioritize your Marketing/PR when you are balancing messages to multiple audiences of customers, prospects, investors, employees and others…

Read full story Comments are closed

Where Do We Start?

The Lollapalooza Effect: Before deciding where to invest in marketing; think about the audience and the venue.

Read full story Comments are closed

Whoops – What McKinsey Forgot to Mention

Read full story Comments are closed

Middle of the Road or Top of the Hill?

The low end and the high end within market niches tended to do better than the big middle in the last recession – what can we learn from this?

Read full story Comments are closed

Silence Is Still (Often) Golden

If what you have to say isn’t relevant, don’t say it. This applies to PR as well as real-life!

Read full story Comments are closed

Reining in the Cowboys: A Story About How to (Properly) Develop Products/Offerings/Services

Your Challenge: Mavericks in the Firm With Off-Strategy Ideas
The Solution: A Product/Offering/Serice Viability Screening Process

Read full story Comments are closed

Branding Professional Services Firms

Branding professional services firms.
When marketing “brain power”, you need to redefine what branding means. Here are four ways to rethink the concept.

Read full story Comments are closed