Most of our clients sell their work through formal proposals. That’s because – unlike companies selling products – our clients sell brainpower where the results of their work can’t be seen until after the project has been completed. This what makes proposal writing so challenging…and that’s why most of us hate doing it. So,what if […]
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Are you wondering how your electronic marketing outreach is perceived by your customers? Do you know whether the frequency is too little, too often or just right? There are really no hard and fast rules on how often you should reach out to your customers, but here’s a blog that offers an excellent set of guidelines. […]
Asking a writer to develop copy to hand over to a website designer is a bit like furnishing rooms before the house is built.
Don’t forget to ask your clients for testimonials.
If you aren’t already using the Google suite of collaboration products, you are missing out. No, this is not a product endorsement. Instead, consider it a solid recommendation about how to get smarter about sharing. Here’s a common scenario on how we use Google docs to collaborate virtually, in real time, with our clients who […]
While there are advantages, as well as definite disadvantages, to disseminating your message through webinars, the critical thing to remember when weighing the pros and cons is that a webinar is only as valuable as the pre-event promotion and the post-event follow-up. In other words, while it’s critical to ensure that the content conveyed during […]
Properly prepping a consultant for a routine, non-controversial (we’ll address responding to risk-laden media calls in a later column!) media interview can make a huge, huge difference. What might otherwise be a ho-hum mention of your firm can be elevated to a powerful third party endorsement to leverage in selling your brand for years to […]
Associating with Associations? How do you determine which ones will give you the most return on your investment?
As proposal deadlines loom, some of the most basic quality control issues are often neglected. Check out this checklist to help perfect your proposal.
Newsletters – whether electronic or printed – are a great way to build your brand, showcase the best thinking from your firm, and regularly stay in touch with all of your contacts. Here are five golden rules regarding content to follow in order to keep your readers coming back to your newsletter: Rule One: […]