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Face Your Fears. Answer Those Dreaded Questions!

Try this messaging exercise as an alternative to practicing your elevator speech. Among other things, you’ll bet better prepared to answer to the absolute worst-case objections you’ll ever hear from a customer!

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Headline Headaches: A Media Relations Lesson

Watch what you say – the headine could follow you forever.

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Asking the Right Questions – Doing your Homework

Here’s a true story about how a team of consultants blew their big chance by asking the CEO the worst question possible.

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Don’t Be An Order Taker

One of the best pieces of advice we ever got

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