Most professional communicators have, at some point in their careers, had to answer difficult questions or justify official positions they don’t agree with on behalf of their employers. That is part of the job. Lying is not. Early on in my career, while working at a global bank, I had to field pointed inquiries from […]
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Try this messaging exercise as an alternative to practicing your elevator speech. Among other things, you’ll bet better prepared to answer to the absolute worst-case objections you’ll ever hear from a customer!
Watch what you say – the headine could follow you forever.
Here’s a true story about how a team of consultants blew their big chance by asking the CEO the worst question possible.