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External Surveys – Internal Considerations

The main internal questions to ask – and answer – of your organization before launching a customer satisfaction program

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Asking the Right Questions – Doing your Homework

Here’s a true story about how a team of consultants blew their big chance by asking the CEO the worst question possible.

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Where Do We Start?

The Lollapalooza Effect: Before deciding where to invest in marketing; think about the audience and the venue.

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