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The Golden Rule of PR Still Rules

Most professional communicators have, at some point in their careers, had to answer difficult questions or justify official positions they don’t agree with on behalf of their employers. That is part of the job. Lying is not. Early on in my career, while working at a global bank, I had to field pointed inquiries from […]

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External Surveys – Internal Considerations

The main internal questions to ask – and answer – of your organization before launching a customer satisfaction program

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Asking the Right Questions – Doing your Homework

Here’s a true story about how a team of consultants blew their big chance by asking the CEO the worst question possible.

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Where Do We Start?

The Lollapalooza Effect: Before deciding where to invest in marketing; think about the audience and the venue.

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