Our experience includes:
- Integrating and driving marketing plans for a human resources consulting firm that acquired several new practices, including leadership development, diversity/inclusion and technology practices. Worked closely with sales leaders to ensure that account executives had the tools, knowledge and skills to sell these new offerings.
- Designing a custom customer and vendor survey program for a national third party logistics company to support operational excellence and inform branding efforts
- Rebranding a tax practice within an 80-year old accounting firm as a cutting-edge provider of international human capital services through an aggressive eminence-building campaign and by developing marketing programs for key global clients.
- Developing the branding and launch strategy for an HR consulting and conflict resolution firm.
- Serving in a CMO role for a rapidly growing company while working collaboratively with the sales leader and coaching junior marketing staff.
- Expanding a consulting company’s geographic reach by promoting new offices through local marketing strategies that met specific local needs and were also aligned with national and global brands.
- Pragmatically building great marketing functions by hiring and mentoring top-notch staff while appropriately outsourcing other non-core activities.
- Helping a fledgling financial planning firm develop a brand to distinguish themselves from dozens of similar firms.
- Working as the interim CMO for an IT consulting company to achieve their next level of growth in a measured way.