Tag Archives | branding

Short Term Pressures Are Shortchanging Brand Building

Marketers at growing businesses are typically focused simultaneously on tactical marketing programs to fuel revenue AND brand building. While these two types of activities shouldn’t be mutually exclusive, the reality is that brand-building is often shortchanged. Why? Building a brand takes time, resources, strong marketing leadership, support of the CEO and a big picture vision. […]

Read full story Comments { 0 }

Website Design Best Practices

Asking a writer to develop copy to hand over to a website designer is a bit like furnishing rooms before the house is built.

Read full story Comments are closed

Face Your Fears. Answer Those Dreaded Questions!

Try this messaging exercise as an alternative to practicing your elevator speech. Among other things, you’ll bet better prepared to answer to the absolute worst-case objections you’ll ever hear from a customer!

Read full story Comments are closed