Tag Archives | marketing campaign

The Goldilocks Principle And Email Communications

Are you wondering how your electronic marketing outreach is perceived by your customers? Do you know whether the frequency is too little, too often or just right? There are really no hard and fast rules on how often you should reach out to your customers, but here’s a blog that offers an excellent set of guidelines. […]

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Webinars: Wringing Out Every Ounce of Value

While there are advantages, as well as definite disadvantages, to disseminating your message through webinars, the critical thing to remember when weighing the pros and cons is that a webinar is only as valuable as the pre-event promotion and the post-event follow-up. In other words, while it’s critical to ensure that the content conveyed during […]

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