Tag Archives | reporter

Headline Headaches: A Media Relations Lesson

Watch what you say – the headine could follow you forever.

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Coaching a “Newbie” in Media Relations

Properly prepping a consultant for a routine, non-controversial (we’ll address responding to risk-laden media calls in a later column!) media interview can make a huge, huge difference. What might otherwise be a ho-hum mention of your firm can be elevated to a powerful third party endorsement to leverage in selling your brand for years to […]

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